| Word/phrase | CEFR | Definition | Example |
|---|---|---|---|
| advertisement (n.) | B1+ | an image, set of words, audio or video that is used to convince people to buy something | There are so many advertisements for holidays right now. |
| brochure (n.) | B1+ | a thin book that contains information about something or advertises something | I picked up a few brochures at the travel agency to help us decide where we want to go on holiday. |
| promote (v.) | B1+ | an action someone takes to help sell a product or service | He has gone on tour to promote his new album. |
| advertise (v.) | B1+ | tell the public about a product or service to encourage them to buy it | It was advertised as the last vacuum cleaner you’ll ever need to buy! |
| agency (n.) | B1+ | a business that provides a particular service | She decided to start her own advertising agency. |
| commercial (n.) | B1+ | an advertisement on television or the radio | I heard a clever commercial on the TV the other day. |
| slogan (n.) | B2 | a short, easy-to-remember phrase that is used in advertising. | That company has such a catchy slogan. |
| poster (n.) | B2 |
a large notice, often with a picture on it, that is put in a public place in order to advertise something |
They put up posters across the university, hoping to attract students to the concert. |
| target (v.) | B2 | try to get a particular group to buy a product or service | This service is targeted at business owners. |
| spam (n.) | B2 | advertising material sent by email that the recipient has not asked for | My mailbox is full of spam! |
| trailer (n.) | B2 | a short video showing highlights from a film or television program in order to advertise it | I love watching the trailers at the cinema. |
| market (v.) | B2 | advertise a product or service in a particular way to make it appealing and encourage people to buy it | Their products are marketed in a very clever way. |
| sponsor (n.) | B2 | a company that pays for an event or program as a way of advertising their products or services | Coca Cola is the major sponsor this year. |
| market research (n.) | B2+ | the process of finding out what people buy and why they buy it | The company did a lot of market research before developing their product. |
| publicity (n.) | B2+ | the activity of making sure that people know about a new book, event, etc. | They launched a publicity campaign for the festival. |
| hype (n.) | B2+ | when something gets a lot of attention in newspapers, on television, etc., making it seem more important/exciting than it really is | There’s been a lot of hype about this product. |
| niche market (n.) | B2+ | a small group of people with very particular needs or interests | Divorced retirees are a niche market in the tourism industry. |
| viral (adj.) | B2+ | shared by many people on the Internet | His latest video went viral. |
| billboard (n.) | C1 |
a large sign, usually next to a road, that is used to advertise something |
Billboards are quite an effective method of advertising. |
| plug (v.) | C1 | to praise a new book, film, etc. on television or the radio as a way of advertising it | She took the opportunity to plug her new book. |
| publicist (n.) | C1 | a person whose job it is to make sure that people know about a new book, event, etc. | His publicist orchestrated the whole thing. |
| jingle (n.) | C1 | a short tune that is used in television and radio advertising | I can’t get that jingle out of my head! |
| mailing list (n.) | C1 | a list of names, (email) addresses, etc. that a business uses when it wants to send information and advertising to people | The company has over 100,000 people on its mailing list. |
| merchandising (n.) | C1 | products relating to a particular singer, sports team, etc. that are sold to make money | The band makes a considerable proportion of its revenue through merchandising. |
| gimmick (n.) | C1 | an unusual trick that is used to attract attention and get people to buy something | This is just a gimmick to encourage people to sign up. |
You might also like…
